Work With Us: The Nutty Squirrel Creator & Influencer Programme
The Nutty Squirrel has grown almost entirely through word of mouth. Our customers find us because a friend recommended us, because they spotted one of our quilts at a baby shower, because they searched for something specific and found us somewhere in the results. We''re proud of that. It means the product does the talking.
But we''re ready to grow, and we''d love to do it with people who genuinely connect with what we make.
Who We''re Looking For
We''re not looking for huge follower counts. We''re looking for content creators who genuinely care about the things we make — personalised gifts, family keepsakes, handmade craft, home décor, or the simple pleasure of giving someone something they''ll keep forever.
That might be a parenting blogger who understands the value of a properly personalised baby gift. A home décor creator whose audience appreciates craftsmanship over mass-production. A gift guide creator who is tired of recommending the same Amazon products and wants something genuinely distinctive to share. A dog lover with an engaged audience of fellow pet owners.
Audience size matters less to us than audience engagement and genuine fit. We''d rather partner with a creator whose followers really trust their recommendations than a large account whose content doesn''t connect with what we do.
What We Offer
Every partnership goes through a short application so we can find the right fit — and be clear with you from the start. Once approved, we work with creators in one of two ways, chosen at our discretion based on your audience and reach:
- A trackable affiliate link earning 10% commission on the total product price of every sale it brings in (excluding delivery)
- A complimentary product — for smaller but well-matched audiences we may offer a free product to create content around, instead of or as well as commission
- Long-term partnership potential — we''re not looking for one-off posts. We want relationships with creators who can grow alongside us.
- Creative freedom — we''ll never tell you what to say. We''ll send you something beautiful and trust you to respond to it honestly. If there''s something you''d improve, tell us. We mean it.
- Fast turnaround and reliable fulfilment — we treat creator orders with the same priority as customer orders.
As part of any collaboration, we ask for the right to save, use, and re-share the content you create featuring our products — including video — across our own social channels, with tagging, so we can boost its reach alongside you. You keep ownership and full creative control of your content; we simply amplify the posts we partner on, and we''ll always credit and tag you.
What We''re Particularly Interested In
We have a few product areas we''d love more exposure for:
- Baby and new parent content — our personalised quilts and blankets are extraordinary products for this space
- Pet gifts — dog owners are an incredibly passionate community, and our personalised pet products deserve more attention
- Book lover and literary content — our adult book cushions are genuinely underrated and would land well with the right bookish audience
- Bereavement and memorial — a sensitive but important space where we have products that genuinely help
- Christmas gifting — seasonal campaigns with engaged audiences who are actively looking for gift ideas
How to Apply
We''ve made this simple. Head to our Work With Us page and fill in the short application form. We''ll ask for:
- Links to all your social channels, and how many followers you have on each
- Why you think our products are a genuine match for your audience and style
- A rough proposal for how you''d like to promote us
We read every application personally and aim to respond within five working days. If it looks like a good fit, we''ll get in touch to set you up with a trackable affiliate link, a complimentary product, or both. Approval and the reward offered are always at our discretion — but we promise to be clear and fair from the very first conversation.